What is Demand in Behavioral Economics Explanation

Have you heard before what is demand in behavioral economics or supply? Or what is behavioral economics overall? Basically, behavioral game or decision economics is a fascinating theory that helps us understand how and why people act the way they do.

If we talk about demand in behavioral economics, I will answer you based on my research, but first, I have an interesting question for you.

What was your customized purchased good last time? Perhaps it was a laptop, a mobile, or a dress. You may have decided under the influence of any new brand or the one you already owned. You probably visited a manufacturing outlet to buy it, and they presented you with many choices to customize it, so all these factors represent behavioral decision economics.

Feature of Behavioral Economics is:

The involvement of behavioral factors in economic verdicts has been admitted from the beginning of economics.

To define economic demand, “Adam Smith, the father of economics, understood the significance of behavioral economics in the 18th century in his book “ Theory of Moral Sentiments.”

• Conformity
• Groupthink
• Life experiences can also influence economic decisions.
• Perception of fairness

It means you have a total of 4 most important features of behavioral economics demand. If you study these 4 features and Adam Smith’s Theory in detail, I believe you’ll be the one giving a presentation to the whole class on what is demand in behavioral economics.

5 Behavioral Economics Examples:

1. The sensory elements of marketing—great shops, excellent product design, great packaging, rituals, and activities that add value to people’s lives—are very important. Also, product review forums build consumers’ trust.
2. Gambler’s conceit—When a gambler thinks he can stop himself playing when he wants. But in reality, he has no self-control, and he indulges in it unless he faces substantial loss or makes big bucks. Just like this, producers manipulate people through marketing strategies.
3. Free trial—When companies give their customers free trials, they attract more customers. For example, I know a perfume brand that gave away 6 free perfume samples with just $2$ delivery charges.
4. Discount pricing—When we visit any shop at the time of sales, we observe that prices on price tags ending in “.99” Well, it’s a marketing skill, and people think they are buying goods at low prices.
5. Promotion through influencers—We trust or buy products that other people seem to approve of.

Now after understanding real life based behavioral economics examples we are heading towards standard theories that all Economics student studying in the world.

What is Demand in Behavioral Economics? What Theory Says

Behavioral economic demand estimates the relationship between the cost to acquire a commodity and the utilization of the commodity.

• The number of consumers willing to purchase goods or services at a specific price defines economic demand.

Supply is the B-side of demand. Businesses that flawlessly meet demand with their supply of products or services markedly benefit in financial gain and profound brand awareness.

Expectedly, your query to define economic demand from me is now understandable to you.

What is demand in behavioral economics has vast grounds of discussion because the impact of behavioral decision economics extends far beyond academia. So I am moving forward to it’s equation that’s a standard practice to understand law of demand or economically demand function.

Economics Demand Equation:

The demand curve disclosed that there is an existence of negative relation among price and quantity ( except Giffen Paradox). Such a relationship in economics is known as “Law of Demand” or “Demand Function”.

The law of demand is stated as:

“Other things remain the same when the price of any commodity rises, its demand contracts while the fall in the price of any commodity results in the expansion of its demand”.

• The specific economics demand equation is

Q = a – bp

But, according to Lebinsten, there are two motives that influence a consumer’s demand.

• Functional demand: It is part of a demand for any good which rises due to its inheritance qualities.
• Non functional demand: It rises due to external effects on utility, as utility may rise or fall because other people are also consuming it.

Quick Idea for You

As per the scenarios of 2025, many students are picking debate topics related to Economics and politics. We can suggest you go for how failing economic stability encourages political chaos, and for this, our currently explained demand and supply concept will help you a lot.

Does Behavioral Economics Affect the Economy?

Undoubtedly, behavioral decision economics can potentially affect any country’s economy. For enlightened understanding, you can read further about what a feature of behavioral economics is. Or what is demand in behavioral economics overall? This way, you can sell ordinary things and make a decent amount just by understanding the psychology of consumers.