Cover Letter Tips that Will Make Your Job Application Stand Out

No doubt, your cover letter can be a real game-changer. It’s not just a formality but it is your opportunity to stand out in the competitive job market. Hence knowing to write a good one is super important.

But you are struggling with how to write an impressive cover letter, right? Don’t worry, these expert tips are here to help you craft one like an expert. So, let’s get started!

Winning Tips for Writing a Cover Letter You Should Know

Tip1: Properly Address the Recipient

Greeting the right person in your cover letter is vital. It shows you’re professional and thoughtful. Here’s a breakdown of how to address the person you’re writing to in different situations.

When You Know the Recipient’s Name

If you know who’s going to read your cover letter, use their name in the greeting. Doing that will add a human element to your application.

For example:

Dear Mr. Robert,

When the Gender is Ambiguous

In case you are unsure about the recipient’s gender-neutral name (like Taylor or Jordan), it’s acceptable to use their full name without a title.

For example:

Dear Marnus Smith,

When You Don’t Know the Recipient’s Name

If there’s now way you can find the recipient name, go with something like:

Dear Hiring Manager,

Dear Hiring Team,

To the XYZ Company Hiring Committee,

When You Have a Contact Within the Company

In case one of the company employees has referred you, it’s valuable to mention their name in the opening. This can immediately establish a connection.

For example:

Dear Ms. Carleone,

Albert Vito recommended that I get in touch with you regarding the marketing coordinator position at ABC Company.

When You’re Applying Speculatively

In case of crafting a cover letter for a speculative application. Like when there isn’t a job opening, you can still address the cover letter professionally. 

For Example:

Dear Human Resources Manager,

When You’re Applying Online

In an online application, sometimes you might not have a specific name. Try to find the hiring manager’s name on the company website or LinkedIn. If unsuccessful, opt for a generic but polite greeting. 

For Example:

Dear Hiring Team,

When Applying for Academic Positions

When applying for academic positions, you can use the specific academic title of the recipient. For Example:

Dear Professor Johnson,

When Applying for Government Positions

For government positions, it’s respectful to use the official title. 

For instance:

Dear Director Smith,

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Tip 2: Begin with a Strong Thesis Statement

In the context of cover letter writing, the concept of a “thesis statement” is similar to the idea of a strong opening or introduction. It’s a concise and compelling statement that summarises the purpose of your cover letter and highlights the key qualifications or experiences that make you an ideal candidate for the job.

Here’s how you can craft a powerful thesis statement for your cover letter, along with examples:

Clearly State the Position You’re Applying For

In your thesis statement, clearly mention the specific position you are applying for. This immediately informs the reader about the purpose of your letter.

I am writing to apply for the marketing manager position at XYZ Company.

Mention Your Key Qualifications

Highlight one or two key qualifications, skills, or experiences that make you suitable for the position. This gives the reader an instant insight into your capabilities.

With a proven track record in digital marketing strategies and a strong background in market analysis, I am confident in my ability to drive innovative marketing initiatives as your new marketing manager.

Express Your Enthusiasm

Convey your genuine interest and enthusiasm for the job and the company. Employers appreciate candidates who are genuinely excited about the opportunity.

I am enthusiastic about the chance to apply my expertise in a dynamic and forward-thinking company like XYZ Company, known for its commitment to creativity and innovation.

Include a Hook

Add a unique selling point or a remarkable achievement that immediately captures the reader’s attention.

Having successfully spearheaded a social media campaign that resulted in a 50% increase in online engagement for my previous employer, I am eager to bring my skills and enthusiasm to your team.

Tip3: Show that You Know About the Company

Demonstrating your knowledge about the company in your cover letter is a great way to show your genuine interest and suitability for the position. Here’s how you can incorporate this into your cover letter, along with examples:

Research the Company

Start by thoroughly researching the company. Understand its values, mission, products, services, recent achievements, and any significant news or events. Use this information strategically in your cover letter.

Reference the Company’s Values or Mission

Incorporate the company’s values or mission statement in your cover letter to showcase that you align with their core principles.

I was particularly drawn to ABC Company because of its commitment to environmental sustainability, a value I deeply resonate with. Your mission to create eco-friendly products that positively impact the planet resonates with my own professional goals.

Acknowledge Recent Achievements

If the company recently achieved something noteworthy, mention it. It shows you are up-to-date and engaged with their progress.

I was impressed to learn about ABC Company’s recent expansion into international markets, as reported in the Business Daily. Your ability to navigate global markets successfully speaks volumes about your team’s expertise and innovative approach, which I am eager to be a part of.

Connect Your Skills to the Company’s Needs

Relate your skills and experiences to the specific needs of the company. Explain how your expertise can contribute to their growth.

My background in digital marketing, as evidenced by the successful social media campaign I led at XYZ Company, aligns perfectly with your goal of expanding your online presence. I am excited about the opportunity to leverage my skills to further enhance ABC Company’s digital marketing strategies.

Mention Specific Company Projects or Initiatives

If the company has specific projects or initiatives that resonate with your interests, mention them.

I am inspired by ABC Company’s community outreach programs, especially the ‘Education for All’ initiative. Your dedication to empowering local communities through education mirrors my own passion for social impact. I am eager to contribute my skills to further this noble cause.

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Tip 4: Highlight Your Achievements

Highlighting your achievements in a cover letter is essential to showcase your skills and demonstrate your potential value to the prospective employer. Here’s how you can effectively highlight your achievements in your cover letter, along with examples:

Identify Relevant Achievements

Choose achievements that are directly related to the job you’re applying for. Focus on accomplishments that demonstrate your skills, expertise, and the impact you made in your previous roles.

Quantify Your Achievements

Whenever possible, use numbers and data to quantify your achievements. This adds credibility to your claims and gives employers a clear understanding of your contributions.

Implemented a cost-saving initiative that reduced department expenses by 20% within six months.

Describe the Challenge, Action, and Result (CAR) Method

Structure your achievements using the CAR method – describe the Challenge you faced, the Action you took, and the Result of your actions.

Identified a key bottleneck in the production process (Challenge), implemented a new workflow and training program for employees (Action), resulting in a 30% increase in production efficiency (Result).

Showcase Transferable Skills

Highlight achievements that demonstrate transferable skills such as leadership, problem-solving, teamwork, or communication. These skills are valuable in various job contexts.

Led a cross-functional team to successfully launch a new product, showcasing strong leadership and collaboration skills.

Tailor Achievements to the Job Description

Align your achievements with the skills and qualities the employer is seeking. Customise your examples to match the specific requirements of the job.

Developed and executed a comprehensive social media marketing campaign, resulting in a 50% increase in online engagement, surpassing the company’s quarterly targets.

Focus on your accomplishments and skills relevant to the job. Provide specific examples of how you’ve added value in your previous roles. 

For instance:

In my previous role at ABC Company, I successfully implemented a social media marketing campaign that increased engagement by 40% within three months.

Tip 5: Tailor Your Cover Letter

Tailoring your cover letter is one of the most crucial steps in the job application process. It involves customising your cover letter to match the specific job you are applying for. Here’s how you can effectively tailor your cover letter, along with examples:

Carefully Read the Job Description

Thoroughly analyse the job description and requirements. Understand the skills, qualifications, and qualities the employer is seeking. This information will guide you in customising your cover letter.

Identify Key Skills and Keywords

Pick out the essential skills and keywords mentioned in the job description. These could be technical skills, soft skills, or specific experiences. These are the elements you need to emphasise in your cover letter.

For a marketing position, key skills might include digital marketing, SEO, social media management, and data analysis.

Match Your Qualifications

Align your qualifications and experiences with the identified skills and keywords. Provide specific examples of how your skills match the job requirements.

If the job requires proficiency in SEO, mention your experience in optimising website content that led to a 30% increase in organic traffic.

Explain How You Can Add Value

Clearly state how your skills and experiences make you an asset to the company. Explain how you can contribute to the organisation’s goals and objectives.

Detail how your expertise in social media management can enhance the company’s online presence and engage a wider audience.

Personalise Each Application

Don’t just send off the same generic cover letter to every employer – make sure you customise it for the job and company you’re applying to. Hiring managers can tell if your application is generic, and it won’t make a good impression.

Instead of a generic introduction, specifically mention why you are interested in working for this particular company. For instance, “I am particularly drawn to ABC Company’s innovative approach to digital marketing, as showcased in your recent campaign highlighting [specific campaign].”

For Example:

Your requirement for a candidate skilled in data analysis perfectly aligns with my expertise. In my previous role at DEF Company, I analysed customer data to identify trends and formulate effective marketing strategies.

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Other Useful Tips

Show Your Personality

Let your personality shine through your writing. Be professional but also convey your genuine interest and enthusiasm for the role. 

For instance:

I am passionate about digital marketing and thrive in fast-paced, creative environments. I am confident that my innovative thinking and attention to detail make me an ideal fit for this position.

Address Employment Gaps (If Any)

If you have some breaks in your work experience, just mention them quickly and in a positive way. Make sure you emphasise what you picked up in those periods.

For example:

During my career break, I pursued online courses in digital marketing, enhancing my skills and staying updated with industry trends.

Express Gratitude and Enthusiasm

Wrap up your letter with a thankful note for being considered and let them know you’re really excited about the job.

For instance:

Thank you for considering my application. I am enthusiastic about the opportunity to contribute to XYZ Company and would welcome the chance to discuss how my skills align with your needs in person.

Proofread and Edit

Be sure to thoroughly check your cover letter for any mistakes. Typos and grammar errors can give a bad impression, so make sure to use a proofreading tool or get a friend to take a look over it.

Follow Up

I’m super excited for the chance to interview and I’ll make sure to reach out again soon to follow up. This shows that I’m really motivated!

For example:

I look forward to the opportunity to further discuss how my skills and experiences align with the goals of XYZ Company. I will follow up with a phone call next week to discuss the possibility of arranging an interview.

10 coverletter tips


Don’t forget that your cover letter is your opportunity to create a good first impression. If you stick to these tips and tailor your letter to each job you’re applying for, you’ll have a much better chance of catching the eye of potential employers.

Hopefully these expert cover letter writing tips were helpful in letting you know about writing a perfect cover letter that will certainly win you a job.

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